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Standard Banners, Digital Video Ads & the Quest for High Engagement

Posted on:
April 16, 2013
DG MediaMind Benchmarks 2012

Standard banners, expandables, floating ads, polite banners, in-stream video advertisements… The list goes on and on. But how effective are all these formats and how do they perform in different verticals?

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4 experts share their insights from SXSW 2013

Posted on:
April 1, 2013
SXSW2013

Every spring, hordes of interactive professionals from all over the world -from marketers and advertising executives to venture capitalists, software developers and start-up founders- converge in Austin, Texas. The reason is SXSW Interactive, the most influential and biggest Festival of its kind, which, this year amassed more than 30.000 delegates.

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