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Audience Targeting & why it could be beneficial to your brand

Posted on:
July 25, 2013
2013-07-25_1324

Whenever we launch a new product, we seek to pinpoint the essence of it and underline what’s so special about it.

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Digital Marketing: A “secret society” for the Digerati or an additional arrow in the CMO’s quiver?

Posted on:
July 13, 2013
Digital Marketing_Secret Society

The challenges and opportunities facing the CMO in this age of ‘on-demand’ Digital Marketing are enormous and, at times, can leave the CMO feeling overwhelmed.

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Ben Walmsley & Greg Cristal, DG MediaMind: “The next wave is well on its way to birth”

Posted on:
July 5, 2013
the next wave is well on its way to birth!

Being a journalist at heart and always eager to share interesting stories and valuable insights, I dug out my digital audio recorder and drove around 30 km to meet Ben and Greg. Who are these guys?

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