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“Programmatic Buying Strikes Back” (or “the one about its superpowers”)

Posted on:
September 20, 2013
Superpowers_Programmatic_Buying

After, hopefully, revealing several key clues regarding the true identity of Programmatic Buying, it’s now time to learn more about it. We’ll discuss its superpowers and more importantly the effects they have throughout the Digital Advertising ecosystem.

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“Is Programmatic Buying the next Digital Advertising Super Hero?”

Posted on:
September 12, 2013
Superman_new

If you’re in the neighborhood of Digital Advertising and haven’t heard or seen the term “Programmatic Buying” you should seriously reconsider your news sources!

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Publicis-Omnicom: They Might be Giants!

Posted on:
September 5, 2013
Congrats to Publicis & Omnicom

The Publicis-Omnicom merger news sent a shiver down the spine of the advertising and media industry across the globe. The merged entity consolidates the second and third largest communications agency into a giant with combined revenues of $23 billion in 2012 and staff of 130.000 across the globe. In a joint statement the two CEOs…

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