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A look into viewable impressions & the (near) future of Online Advertising

Posted on:
November 12, 2013
A_view_into_the_future

When we introduced the topic of Viewability to the greek market, at the Online Marketing Conference in Athens, we raised a few eyebrows, plus we gave a new lease of life to that timeworn yet popular quote by John Wanamaker.

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Facebook is back in town

Posted on:
November 4, 2013
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I have no idea whether Mark Zuckerberg has ever read of Heraclitus, but, for sure, Facebook, his brainchild, is the embodiment of the ancient greek philosopher’s phrase “Ta panta rei” (Everything flows, nothing remains still).

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