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Web Summit 2014: Inspiration from the world’s greatest Marketers & Innovators

Posted on:
November 20, 2014
Marketing Summit

Bono was about to take the center stage, so that was good enough a reason for me to invade one of the front seats a few hours in advance. However, it wasn’t the charismatic frontman of U2 who stood out as the true star of this year’s Web Summit. 

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Is the hype over Video Advertising justified?

Posted on:
November 11, 2014
Is_the_hype_over_online_Video_advertising_justified_

According to IAB’s latest Report, online advertising revenues in the United States totaled $23.1 billion for the first six months of 2014, which signifies a 15.1% increase compared to 2013. This is the case also in Europe, where online ad spend grew by 11.9% and generated €27.3 billion. As one would expect, Video is indeed on…

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