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How to be a Skype storyteller in the multiscreen world

Posted on:
December 19, 2014 by
The Skype storyteller in the multiscreen world

Last week, on a cloudy morning, we went back to school. There were hard questions, notes were kept and prizes were offered – this was surely a unique Skype Workshop and these were the main highlights.

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Web Summit 2014: Inspiration from the world’s greatest Marketers & Innovators

Posted on:
November 20, 2014 by
Marketing Summit

Bono was about to take the center stage, so that was good enough a reason for me to invade one of the front seats a few hours in advance. However, it wasn’t the charismatic frontman of U2 who stood out as the true star of this year’s Web Summit. 

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Is the hype over Video Advertising justified?

Posted on:
November 11, 2014 by
Is_the_hype_over_online_Video_advertising_justified_

According to IAB’s latest Report, online advertising revenues in the United States totaled $23.1 billion for the first six months of 2014, which signifies a 15.1% increase compared to 2013. This is the case also in Europe, where online ad spend grew by 11.9% and generated €27.3 billion. As one would expect, Video is indeed on…

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Introducing the New MSN.gr – this time it’s personal!

Posted on:
October 15, 2014 by
the_new_MSN.gr

“This time it is personal“, says Anna Karakatsani, Country Manager of ThinkDigital Greece, Cyprus & Albania, when asked to briefly describe the new MSN.gr. Here is why.

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msn.gr: premium content from premium providers

Posted on:
October 14, 2014 by
MSN.gr_premium content for premium providers

Who are the premium content providers that have joined forces with the new MSN.gr & how simple is it for consumers to personalize what they want to see? We asked Dimitra Letsa from Microsoft Greece to shed light on these. 

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The New MSN enables you to do more with premium content & powerful tools

Posted on:
October 13, 2014 by
new_MSN_suggested_topics_page

What does the new MSN bring to the table for advertisers and consumers? Frank Holland, CVP of Microsoft Advertising, has all the answers.

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How Media Outlets Can Thrive in ‘the Age of Ultra Relevant’

Posted on:
October 10, 2014 by
MSN_In the Age of Ultra Relevant

Bela Papp from Microsoft Advertising discusses the changing digital ecosystem, the behavior of users, the challenge for advertisers in the age of ultra relevant and how all these prompted Microsoft to reimagine MSN.

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Are we human, or are we marketer?*

Posted on:
July 28, 2014 by
ic6

With ICEEfest now over, which were some of the insights and trends regarding Digital Marketing that struck us this year? Three ThinkDigital executives & 1 keynote speaker share their views. 

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Monty Python, Data & the “Holy Grail” of Marketing

Posted on:
July 7, 2014 by
Monty Python, Data & the “Holy Grail” of Marketing

You have probably heard it many times already, haven’t you? Data (big or small) is the new “Holy Grail” or the “New Jerusalem of modern Marketing”. 

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The ICEEfest “teaser” & the quantum leap to success

Posted on:
June 5, 2014 by
Thinking Big_ICEEfest

In the movie “Being John Malkovich”, the protagonist discovers a portal that leads literally into the head of the movie star, John Malkovich. Thanks to ICEEfest, you’ll get inside the mind of over 70 Digital Marketing experts. When? On June 12 & 13.

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The ever-connected Millennials & how to engage with them

Posted on:
April 14, 2014 by
Millennials are on Skype2

Marketers have climbed highest mountains. They have run through the fields. Only to be with them. And they have found what they are looking for: The coveted attention of Millennials. But where are they really?

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A look into the most awarded digital campaigns of the year

Posted on:
March 20, 2014 by
Dumb ways to die

Stop what you are doing & get ready for some extraordinary examples of creative awesomeness.

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Top brands innovate with Connected TV

Posted on:
February 7, 2014 by
Brands_advertising_on_Samsung_TV

Over the last few weeks, numerous pioneering brands, such as Gillette, Head & Shoulders, Nespresso, Nestle & Pantene, ran in collaboration with ThinkDigital Greece a series of campaigns in Samsung’s Ad Hub.

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4 reasons why top Marketers are excited about 2014

Posted on:
February 4, 2014 by
4 reasons why Marketers should be excited about 2014

Which are some of the key digital trends and opportunities that you need to remember this year? Four members of our management team share their thoughts on what will keep them motivated in 2014.

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Facebook Premium vs Marketplace ads: do I need to choose?

Posted on:
January 17, 2014 by
Facebook Marketplace vs Premium_Do I have to choose

It’s in the news everywhere. Facebook recently tweaked its News Feed algorithm to allow for more timely and relevant news. But as you might have already experienced, due to this decision, the organic reach of your posts will gradually decline over time.

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ATFB’13 & 3 tips
for breakthrough results on Facebook

Posted on:
December 5, 2013 by
Make your Facebook strategy make sense

“Where’s my Facebook ROI”, was the title of Matt Owen’s keynote, which he delivered at last week’s AllThingsFacebook conference in Athens…

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A look into viewable impressions & the (near) future of Online Advertising

Posted on:
November 12, 2013 by
A_view_into_the_future

When we introduced the topic of Viewability to the greek market, at the Online Marketing Conference in Athens, we raised a few eyebrows, plus we gave a new lease of life to that timeworn yet popular quote by John Wanamaker.

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Facebook is back in town

Posted on:
November 4, 2013 by
_AllThingsFacebook_'13_Athens

I have no idea whether Mark Zuckerberg has ever read of Heraclitus, but, for sure, Facebook, his brainchild, is the embodiment of the ancient greek philosopher’s phrase “Ta panta rei” (Everything flows, nothing remains still).

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Creativity & the safe quest for “risky” ideas

Posted on:
October 24, 2013 by
Athens_Creativity_Conference

“Give Risk a Chance” was the theme of Athens Creativity Conference ’13, which we attended recently and one phrase that stood out was that “nowadays, it is, in fact, riskier not to take risks!”

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“Programmatic Buying Strikes Back” (or “the one about its superpowers”)

Posted on:
September 20, 2013 by
Superpowers_Programmatic_Buying

After, hopefully, revealing several key clues regarding the true identity of Programmatic Buying, it’s now time to learn more about it. We’ll discuss its superpowers and more importantly the effects they have throughout the Digital Advertising ecosystem.

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“Is Programmatic Buying the next Digital Advertising Super Hero?”

Posted on:
September 12, 2013 by
Superman_new

If you’re in the neighborhood of Digital Advertising and haven’t heard or seen the term “Programmatic Buying” you should seriously reconsider your news sources!

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Publicis-Omnicom: They Might be Giants!

Posted on:
September 5, 2013 by
Congrats to Publicis & Omnicom

The Publicis-Omnicom merger news sent a shiver down the spine of the advertising and media industry across the globe. The merged entity consolidates the second and third largest communications agency into a giant with combined revenues of $23 billion in 2012 and staff of 130.000 across the globe. In a joint statement the two CEOs…

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The 5 marketing lessons I learned from Bruce Springsteen

Posted on:
August 27, 2013 by
Bruce Springsteen_5 marketing lessons_intro

Being a fan of Bruce Springsteen and the E Street Band, I’ve heard and read over the years many stories about the legendary energy and length of their shows. Therefore, when I was given the opportunity to experience it myself, I jumped on the next plane to Brussels to go ‘to work’ with The Boss…

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Audience Targeting & why it could be beneficial to your brand

Posted on:
July 25, 2013 by
2013-07-25_1324

Whenever we launch a new product, we seek to pinpoint the essence of it and underline what’s so special about it.

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Digital Marketing: A “secret society” for the Digerati or an additional arrow in the CMO’s quiver?

Posted on:
July 13, 2013 by
Digital Marketing_Secret Society

The challenges and opportunities facing the CMO in this age of ‘on-demand’ Digital Marketing are enormous and, at times, can leave the CMO feeling overwhelmed.

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Ben Walmsley & Greg Cristal, DG MediaMind: “The next wave is well on its way to birth”

Posted on:
July 5, 2013 by
the next wave is well on its way to birth!

Being a journalist at heart and always eager to share interesting stories and valuable insights, I dug out my digital audio recorder and drove around 30 km to meet Ben and Greg. Who are these guys?

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“The end is the beginning”

Posted on:
June 20, 2013 by
DIGITAL THINKERS logos_ep 2

Anastasia, Georgia and Maria were among the 244 candidates who applied for the Digital Thinkers apprenticeship program introduced by the ThinkDigital Group of Companies. And after excelling in the process of back-to-back interviews and competency tests, they were invited to delve into the exciting world of Online Marketing as members of ThinkDigital.

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“What to Wear at Work” (or “the one with all the hats”)

Posted on:
June 12, 2013 by
what to wear at work

This is not (just) a SEO trick; it really does have a point. There are some essentials in order to be “presentable” at work, even in a working environment with a casual dress code, as mine.

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“Growing out of your comfort zone”

Posted on:
June 10, 2013 by
Deadline_clock

Working in a big company can be frightening after spending several years in classrooms acquiring bits and pieces of knowledge. While studying, there wasn’t much pressure.

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The Internet Giants will gather in “Cannes of the Balkans”. You?

Posted on:
May 17, 2013 by
ICEE_Giants_of_Digital

Since 2006, June has been THE month with a big red circle in my calendar. Why? Well, I could throw lots of different answers here: ”June is when the NBA Finals take place”, “June signals the official start of the swimming season”, “June is the month when I got married”…

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“The office & how to turn your frown upside down”

Posted on:
April 29, 2013 by
Work Environment

Are you grumpy at work? Do you feel like you’ve been working for many hours when you’ve only worked for just one or two? Do you go to work in the morning and do not want to talk to anyone either because you have so many things to do or because you already feel so…

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Standard Banners, Digital Video Ads & the Quest for High Engagement

Posted on:
April 16, 2013 by
DG MediaMind Benchmarks 2012

Standard banners, expandables, floating ads, polite banners, in-stream video advertisements… The list goes on and on. But how effective are all these formats and how do they perform in different verticals?

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4 experts share their insights from SXSW 2013

Posted on:
April 1, 2013 by
SXSW2013

Every spring, hordes of interactive professionals from all over the world -from marketers and advertising executives to venture capitalists, software developers and start-up founders- converge in Austin, Texas. The reason is SXSW Interactive, the most influential and biggest Festival of its kind, which, this year amassed more than 30.000 delegates.

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Introducing the new Facebook News Feed

Posted on:
March 14, 2013 by
Facebook's brand new News Feed

Last month, a quite promising book was published. Its title is “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg”. I haven’t read it yet, however, other than the five “secrets” mentioned in the book -passion, purpose, people, product & partnerships- I would add a fairly obvious one:

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‘What comes after theory’

Posted on:
March 7, 2013 by
Mentor

It’s fairly easy to decide on your dream job when you are a child. Boys want to become astronauts, firefighters or soccer players, while girls would prefer something more artistic like being a ballet dancer, a singer or an actress. Unfortunately, that is not the case when we hit puberty…

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“The big picture”

Posted on:
February 24, 2013 by
Movies & Digital Advertising

Hi, my name is Maria and I am a movie addict! I love movies and, in particular, movies that include many different “sub stories” that are connected with each other in a unique way. For example, “PulpFiction”, “21 Grams”, “Lock stock and two smoking barrels”, “Crash”, “Cloud Atlas” and my favorite one, “Love actually”.

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“Social Media, U2 & the insights of a Berliner”

Posted on:
February 21, 2013 by
Berlin

I‘ve never been to Berlin, at least not yet. Therefore, since I don’t have any personal recollections, the first things that come to my mind when someone mentions this city, are JFK’s  “Ich bin ein Berliner”, the movie “Wings of Desire” and, rather predictably for those who are well acquainted with my musical tastes, “the…

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Facebook’s mobile ‘bull’s-eye’

Posted on:
February 10, 2013 by
Bullseye_photo2

“or another reason why this should be the ‘year of Mobile’ for your brand”!

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Get inspired: the most awarded digital campaigns of 2012

Posted on:
January 31, 2013 by
most awarded campaigns of 2012

The Gunn Report, created in 1999 by Donald Gunn, is based on a simple idea: combining the winners’ lists from all of the world’s renowned advertising contests in order to identify the most awarded new work worldwide each year in all the major categories.

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“How to get the job”

Posted on:
January 22, 2013 by
wolf-interview

You know how you find a great job opening, you attach your CV to some form, maybe write a short cover letter (yes, to separate yourself from all the other “ignorant” applicants) and then wait –either a long time, or forever- for THE phone call “We are interested to see you in an interview TOMORROW”..?…

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10+ reasons why we are excited about 2013

Posted on:
January 21, 2013 by
screaming-beatles-fans2

Positive thinking is one of Thinkdigital Group’s main qualities. Therefore, to welcome 2013 on a cheerful note, we asked our management team to share a few of the things that will keep them getting out of bed in the morning this year.

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