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The 5 marketing lessons I learned from Bruce Springsteen

Posted on:
August 27, 2013
Bruce Springsteen_5 marketing lessons_intro

Being a fan of Bruce Springsteen and the E Street Band, I’ve heard and read over the years many stories about the legendary energy and length of their shows. Therefore, when I was given the opportunity to experience it myself, I jumped on the next plane to Brussels to go ‘to work’ with The Boss…

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Digital Marketing: A “secret society” for the Digerati or an additional arrow in the CMO’s quiver?

Posted on:
July 13, 2013
Digital Marketing_Secret Society

The challenges and opportunities facing the CMO in this age of ‘on-demand’ Digital Marketing are enormous and, at times, can leave the CMO feeling overwhelmed.

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