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Digital Advertising

Is the hype over Video Advertising justified?

Posted on:
November 11, 2014
Is_the_hype_over_online_Video_advertising_justified_

According to IAB’s latest Report, online advertising revenues in the United States totaled $23.1 billion for the first six months of 2014, which signifies a 15.1% increase compared to 2013. This is the case also in Europe, where online ad spend grew by 11.9% and generated €27.3 billion. As one would expect, Video is indeed on…

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Introducing the New MSN.gr – this time it’s personal!

Posted on:
October 15, 2014
the_new_MSN.gr

“This time it is personal“, says Anna Karakatsani, Country Manager of ThinkDigital Greece, Cyprus & Albania, when asked to briefly describe the new MSN.gr. Here is why.

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msn.gr: premium content from premium providers

Posted on:
October 14, 2014
MSN.gr_premium content for premium providers

Who are the premium content providers that have joined forces with the new MSN.gr & how simple is it for consumers to personalize what they want to see? We asked Dimitra Letsa from Microsoft Greece to shed light on these. 

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How Media Outlets Can Thrive in ‘the Age of Ultra Relevant’

Posted on:
October 10, 2014
MSN_In the Age of Ultra Relevant

Bela Papp from Microsoft Advertising discusses the changing digital ecosystem, the behavior of users, the challenge for advertisers in the age of ultra relevant and how all these prompted Microsoft to reimagine MSN.

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Are we human, or are we marketer?*

Posted on:
July 28, 2014
ic6

With ICEEfest now over, which were some of the insights and trends regarding Digital Marketing that struck us this year? Three ThinkDigital executives & 1 keynote speaker share their views. 

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The ever-connected Millennials & how to engage with them

Posted on:
April 14, 2014
Millennials are on Skype2

Marketers have climbed highest mountains. They have run through the fields. Only to be with them. And they have found what they are looking for: The coveted attention of Millennials. But where are they really?

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A look into the most awarded digital campaigns of the year

Posted on:
March 20, 2014
Dumb ways to die

Stop what you are doing & get ready for some extraordinary examples of creative awesomeness.

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Top brands innovate with Connected TV

Posted on:
February 7, 2014
Brands_advertising_on_Samsung_TV

Over the last few weeks, numerous pioneering brands, such as Gillette, Head & Shoulders, Nespresso, Nestle & Pantene, ran in collaboration with ThinkDigital Greece a series of campaigns in Samsung’s Ad Hub.

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A look into viewable impressions & the (near) future of Online Advertising

Posted on:
November 12, 2013
A_view_into_the_future

When we introduced the topic of Viewability to the greek market, at the Online Marketing Conference in Athens, we raised a few eyebrows, plus we gave a new lease of life to that timeworn yet popular quote by John Wanamaker.

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“Programmatic Buying Strikes Back” (or “the one about its superpowers”)

Posted on:
September 20, 2013
Superpowers_Programmatic_Buying

After, hopefully, revealing several key clues regarding the true identity of Programmatic Buying, it’s now time to learn more about it. We’ll discuss its superpowers and more importantly the effects they have throughout the Digital Advertising ecosystem.

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