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Digital Advertising

“Is Programmatic Buying the next Digital Advertising Super Hero?”

Posted on:
September 12, 2013
Superman_new

If you’re in the neighborhood of Digital Advertising and haven’t heard or seen the term “Programmatic Buying” you should seriously reconsider your news sources!

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Publicis-Omnicom: They Might be Giants!

Posted on:
September 5, 2013
Congrats to Publicis & Omnicom

The Publicis-Omnicom merger news sent a shiver down the spine of the advertising and media industry across the globe. The merged entity consolidates the second and third largest communications agency into a giant with combined revenues of $23 billion in 2012 and staff of 130.000 across the globe. In a joint statement the two CEOs…

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Audience Targeting & why it could be beneficial to your brand

Posted on:
July 25, 2013
2013-07-25_1324

Whenever we launch a new product, we seek to pinpoint the essence of it and underline what’s so special about it.

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Ben Walmsley & Greg Cristal, DG MediaMind: “The next wave is well on its way to birth”

Posted on:
July 5, 2013
the next wave is well on its way to birth!

Being a journalist at heart and always eager to share interesting stories and valuable insights, I dug out my digital audio recorder and drove around 30 km to meet Ben and Greg. Who are these guys?

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The Internet Giants will gather in “Cannes of the Balkans”. You?

Posted on:
May 17, 2013
ICEE_Giants_of_Digital

Since 2006, June has been THE month with a big red circle in my calendar. Why? Well, I could throw lots of different answers here: ”June is when the NBA Finals take place”, “June signals the official start of the swimming season”, “June is the month when I got married”…

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Standard Banners, Digital Video Ads & the Quest for High Engagement

Posted on:
April 16, 2013
DG MediaMind Benchmarks 2012

Standard banners, expandables, floating ads, polite banners, in-stream video advertisements… The list goes on and on. But how effective are all these formats and how do they perform in different verticals?

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“The big picture”

Posted on:
February 24, 2013
Movies & Digital Advertising

Hi, my name is Maria and I am a movie addict! I love movies and, in particular, movies that include many different “sub stories” that are connected with each other in a unique way. For example, “PulpFiction”, “21 Grams”, “Lock stock and two smoking barrels”, “Crash”, “Cloud Atlas” and my favorite one, “Love actually”.

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Get inspired: the most awarded digital campaigns of 2012

Posted on:
January 31, 2013
most awarded campaigns of 2012

The Gunn Report, created in 1999 by Donald Gunn, is based on a simple idea: combining the winners’ lists from all of the world’s renowned advertising contests in order to identify the most awarded new work worldwide each year in all the major categories.

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