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Digital Creativity

The ICEEfest “teaser” & the quantum leap to success

Posted on:
June 5, 2014
Thinking Big_ICEEfest

In the movie “Being John Malkovich”, the protagonist discovers a portal that leads literally into the head of the movie star, John Malkovich. Thanks to ICEEfest, you’ll get inside the mind of over 70 Digital Marketing experts. When? On June 12 & 13.

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A look into the most awarded digital campaigns of the year

Posted on:
March 20, 2014
Dumb ways to die

Stop what you are doing & get ready for some extraordinary examples of creative awesomeness.

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Creativity & the safe quest for “risky” ideas

Posted on:
October 24, 2013
Athens_Creativity_Conference

“Give Risk a Chance” was the theme of Athens Creativity Conference ’13, which we attended recently and one phrase that stood out was that “nowadays, it is, in fact, riskier not to take risks!”

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The Internet Giants will gather in “Cannes of the Balkans”. You?

Posted on:
May 17, 2013
ICEE_Giants_of_Digital

Since 2006, June has been THE month with a big red circle in my calendar. Why? Well, I could throw lots of different answers here: ”June is when the NBA Finals take place”, “June signals the official start of the swimming season”, “June is the month when I got married”…

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Standard Banners, Digital Video Ads & the Quest for High Engagement

Posted on:
April 16, 2013
DG MediaMind Benchmarks 2012

Standard banners, expandables, floating ads, polite banners, in-stream video advertisements… The list goes on and on. But how effective are all these formats and how do they perform in different verticals?

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Facebook’s mobile ‘bull’s-eye’

Posted on:
February 10, 2013
Bullseye_photo2

“or another reason why this should be the ‘year of Mobile’ for your brand”!

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Get inspired: the most awarded digital campaigns of 2012

Posted on:
January 31, 2013
most awarded campaigns of 2012

The Gunn Report, created in 1999 by Donald Gunn, is based on a simple idea: combining the winners’ lists from all of the world’s renowned advertising contests in order to identify the most awarded new work worldwide each year in all the major categories.

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