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Is the hype over Video Advertising justified?

Posted on:
November 11, 2014

According to IAB’s latest Report, online advertising revenues in the United States totaled $23.1 billion for the first six months of 2014, which signifies a 15.1% increase compared to 2013. This is the case also in Europe, where online ad spend grew by 11.9% and generated €27.3 billion. As one would expect, Video is indeed on…

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ATFB’13 & 3 tips
for breakthrough results on Facebook

Posted on:
December 5, 2013
Make your Facebook strategy make sense

“Where’s my Facebook ROI”, was the title of Matt Owen’s keynote, which he delivered at last week’s AllThingsFacebook conference in Athens…

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A look into viewable impressions & the (near) future of Online Advertising

Posted on:
November 12, 2013

When we introduced the topic of Viewability to the greek market, at the Online Marketing Conference in Athens, we raised a few eyebrows, plus we gave a new lease of life to that timeworn yet popular quote by John Wanamaker.

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Audience Targeting & why it could be beneficial to your brand

Posted on:
July 25, 2013

Whenever we launch a new product, we seek to pinpoint the essence of it and underline what’s so special about it.

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