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Facebook Marketing

Facebook Premium vs Marketplace ads: do I need to choose?

Posted on:
January 17, 2014
Facebook Marketplace vs Premium_Do I have to choose

It’s in the news everywhere. Facebook recently tweaked its News Feed algorithm to allow for more timely and relevant news. But as you might have already experienced, due to this decision, the organic reach of your posts will gradually decline over time.

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ATFB’13 & 3 tips
for breakthrough results on Facebook

Posted on:
December 5, 2013
Make your Facebook strategy make sense

“Where’s my Facebook ROI”, was the title of Matt Owen’s keynote, which he delivered at last week’s AllThingsFacebook conference in Athens…

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Facebook is back in town

Posted on:
November 4, 2013
_AllThingsFacebook_'13_Athens

I have no idea whether Mark Zuckerberg has ever read of Heraclitus, but, for sure, Facebook, his brainchild, is the embodiment of the ancient greek philosopher’s phrase “Ta panta rei” (Everything flows, nothing remains still).

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Introducing the new Facebook News Feed

Posted on:
March 14, 2013
Facebook's brand new News Feed

Last month, a quite promising book was published. Its title is “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg”. I haven’t read it yet, however, other than the five “secrets” mentioned in the book -passion, purpose, people, product & partnerships- I would add a fairly obvious one:

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“Social Media, U2 & the insights of a Berliner”

Posted on:
February 21, 2013
Berlin

I‘ve never been to Berlin, at least not yet. Therefore, since I don’t have any personal recollections, the first things that come to my mind when someone mentions this city, are JFK’s  “Ich bin ein Berliner”, the movie “Wings of Desire” and, rather predictably for those who are well acquainted with my musical tastes, “the…

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Facebook’s mobile ‘bull’s-eye’

Posted on:
February 10, 2013
Bullseye_photo2

“or another reason why this should be the ‘year of Mobile’ for your brand”!

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