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Monty Python, Data & the “Holy Grail” of Marketing

Posted on:
July 7, 2014
Monty Python, Data & the “Holy Grail” of Marketing

You have probably heard it many times already, haven’t you? Data (big or small) is the new “Holy Grail” or the “New Jerusalem of modern Marketing”. 

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“Programmatic Buying Strikes Back” (or “the one about its superpowers”)

Posted on:
September 20, 2013
Superpowers_Programmatic_Buying

After, hopefully, revealing several key clues regarding the true identity of Programmatic Buying, it’s now time to learn more about it. We’ll discuss its superpowers and more importantly the effects they have throughout the Digital Advertising ecosystem.

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Publicis-Omnicom: They Might be Giants!

Posted on:
September 5, 2013
Congrats to Publicis & Omnicom

The Publicis-Omnicom merger news sent a shiver down the spine of the advertising and media industry across the globe. The merged entity consolidates the second and third largest communications agency into a giant with combined revenues of $23 billion in 2012 and staff of 130.000 across the globe. In a joint statement the two CEOs…

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