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4 reasons why top Marketers are excited about 2014

Posted on:
February 4, 2014
4 reasons why Marketers should be excited about 2014

Which are some of the key digital trends and opportunities that you need to remember this year? Four members of our management team share their thoughts on what will keep them motivated in 2014.

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A look into viewable impressions & the (near) future of Online Advertising

Posted on:
November 12, 2013
A_view_into_the_future

When we introduced the topic of Viewability to the greek market, at the Online Marketing Conference in Athens, we raised a few eyebrows, plus we gave a new lease of life to that timeworn yet popular quote by John Wanamaker.

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“Programmatic Buying Strikes Back” (or “the one about its superpowers”)

Posted on:
September 20, 2013
Superpowers_Programmatic_Buying

After, hopefully, revealing several key clues regarding the true identity of Programmatic Buying, it’s now time to learn more about it. We’ll discuss its superpowers and more importantly the effects they have throughout the Digital Advertising ecosystem.

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“Is Programmatic Buying the next Digital Advertising Super Hero?”

Posted on:
September 12, 2013
Superman_new

If you’re in the neighborhood of Digital Advertising and haven’t heard or seen the term “Programmatic Buying” you should seriously reconsider your news sources!

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Publicis-Omnicom: They Might be Giants!

Posted on:
September 5, 2013
Congrats to Publicis & Omnicom

The Publicis-Omnicom merger news sent a shiver down the spine of the advertising and media industry across the globe. The merged entity consolidates the second and third largest communications agency into a giant with combined revenues of $23 billion in 2012 and staff of 130.000 across the globe. In a joint statement the two CEOs…

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Audience Targeting & why it could be beneficial to your brand

Posted on:
July 25, 2013
2013-07-25_1324

Whenever we launch a new product, we seek to pinpoint the essence of it and underline what’s so special about it.

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Digital Marketing: A “secret society” for the Digerati or an additional arrow in the CMO’s quiver?

Posted on:
July 13, 2013
Digital Marketing_Secret Society

The challenges and opportunities facing the CMO in this age of ‘on-demand’ Digital Marketing are enormous and, at times, can leave the CMO feeling overwhelmed.

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Ben Walmsley & Greg Cristal, DG MediaMind: “The next wave is well on its way to birth”

Posted on:
July 5, 2013
the next wave is well on its way to birth!

Being a journalist at heart and always eager to share interesting stories and valuable insights, I dug out my digital audio recorder and drove around 30 km to meet Ben and Greg. Who are these guys?

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The Internet Giants will gather in “Cannes of the Balkans”. You?

Posted on:
May 17, 2013
ICEE_Giants_of_Digital

Since 2006, June has been THE month with a big red circle in my calendar. Why? Well, I could throw lots of different answers here: ”June is when the NBA Finals take place”, “June signals the official start of the swimming season”, “June is the month when I got married”…

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Standard Banners, Digital Video Ads & the Quest for High Engagement

Posted on:
April 16, 2013
DG MediaMind Benchmarks 2012

Standard banners, expandables, floating ads, polite banners, in-stream video advertisements… The list goes on and on. But how effective are all these formats and how do they perform in different verticals?

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