Case Studies

 

 

Client: FREZYDERM

Marketing Objective: FREZYDERM, an innovative dermocosmetics company and one of the most well-known pharmaceuticals in Greece, whose products are also successful in Europe, Asia and USA, needed a campaign to raise brand awareness for the new oral care product line, ORAL SCIENCE, and educate its audience about the importance of different treatments for different oral conditions.

Solution & results?

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Client: WWF

Marketing Objective: WWF needed a campaign to raise awareness on the fact that, at the end of this year, the EU Commission and the Environment Council will decide over the revision of the “Nature 2000” directives.

Solution:  Thinkdigital Romania created 18 micro-websites in 14 European countries and embedded an application that allowed its users to create a symphony using different sounds of nature, which was sent as an email attachment to each local environment ministry.

Results? Find out more...


 

Client: Coca-Cola

Marketing Objective: Coca Cola seasonal campaign’s concept was to spread the “good” for the Christmas holidays by sharing hand–made sweaters to its audience and their beloved ones.

Solution:  ThinkDigital suggested a market-leader move, by integrating Shazam to the campaign’s TVC – a first-timer for Coca Cola Bulgaria - as an amplifier to the overall campaign.

Results? Find out more...


 

Client: Alpha Bank

Marketing Objective: Alpha Bank’s campaign objective was to communicate in an effective and positive way the Bank’s innovative new Alpha e-Banking platform and establish Alpha Bank as the expert in safe online banking transactions.

Solution:  ThinkDigital implemented a native advertising campaign, using high-traffic MSN.gr as the campaign hub and created a dedicated section under MSN’s “Finance” Vertical, entitled “Innovation”. This section was filled with native content and seamless brand messages addressing the audience’s needs for turning to e-banking services while demonstrating Alpha Bank’s brand elements.

The campaign amplification used leading Media (Skype and MSN Homepage) to achieve its desired goal.

Results: 

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Client: Barilla

Marketing Objective: The campaign’s main objectives were to reach their target audience (women 25-44 that live a healthy life style), raise awareness for the whole range of products and their nutritional value and drive users to the POS.

Solution:  We created a one-month native campaign, following Nikoleta Ralli while she decided to escape the city life and live a 5 days adventure in the Greek countryside.

Nikoleta recorded this amazing experience in her personal diary with blog posts, 60 mins videos and Instagram feed. 

The campaign was amplified with engaging rich media formats in MSN.gr, Skype, Outlook and other websites from ThinkDigital Greece network of properties.

Results: 2.4M reach, 6.3M impressions, 23k video views and 29k unique visitors to the minisite.

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Client: Pierre Fabre

Marketing Objective: To reach their target audience, raise awareness for PhysioLift, create social media buzz and drive users to the POS..

Solution:  The stories of four women, aged 38-50, with busy day-to-day lives, following them around the city and documented how they go about their daily lives and how they spend their precious time.strong amplification on MSN and SKYPE

Results: 830.908 women reached through MSN, SSkype and Outlook, 58% avg. video completion rate on MSN and Skype.

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Client: Barilla

Marketing Objective: To effectively communicate their product and create a deep connection with their target audience, to raise awareness and boost users’ engagement rate by encouraging them to watch the brand’s videos.

Solution: a one-month, content campaign, with a dedicated microsite within Daily Secret and strong amplification on MSN and SKYPE

Results: 1,6m Unique campaign reach, 2,6m Video Views, 57% video ad completion rate

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Client: MTN (Cyprus)

Marketing Objective: To generate as much awareness as possible about the newly launched Akazoo music service.

Solution: Facebook Video News Feed Block

Results: 50.134 video views / 3.28% click-through-rate

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Client: Heineken (Bulgaria)

Marketing Objective: To strengthen its image as a premium brand that is associated with offering legendary experiences to its customers.

Solution: Samsung Smart TV Ad Hub

Results: 44.65% video completion rate/ 0.633% click-through-rate

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Client: Greek National Tourism Organization (GNTO)

Marketing Objective: To create excitement about Greece & make it a preferred destination for American and Canadian tourists.

Solution: Daily Secret's Email & Content Marketing

Results: 25% email open rate

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Client: Schibsted (Hungary)

Marketing Objective: To promote its brand & enjoy as many video plays as possible. 
UniCredit Bulbank, a leading bank in the Bulgarian market, wanted to generate the widest possible reach for its applications on
Facebook. The “My 2014” application was designed to collect the view of users on the New Year, whereas the one that followed (“Money
can change your life”) aimed at educating the audience on the available credits in an unconventional, funny way.

Solution: Facebook's Log Out Experience & Mobile Newsfeed Premium Advertising 

Results: 17.1% of total country population / 6% CTR / 105.000 video plays

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Client: UniCredit (Bulgaria)

Marketing Objective: To generate the widest possible reach for its applications on Facebook.
UniCredit Bulbank, a leading bank in the Bulgarian market, wanted to generate the widest possible reach for its applications on
Facebook. The “My 2014” application was designed to collect the view of users on the New Year, whereas the one that followed (“Money
can change your life”) aimed at educating the audience on the available credits in an unconventional, funny way.

Solution: Facebook's Newsfeed Premium Advertising 
Results: 2.16m unique users reached / 30% of total country population / 

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Client: L'Oreal (Bulgaria)

Marketing Objective: A fresh way to contact and engage with its young & active audience.

Solution: Shazam Advertising

Results: 149.156 unique users / Mobile CTR 84.6% higher than bulgarian average.

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Client: Cappy (Bulgaria)

Marketing Objective: To attract the attention of online consumers and engage with them.

Solution: Dailymotion Advertising

Results: 6.2% CTR (pre-roll video) & 2.4% CTR (Skin takeover)

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Client: Greek National Tourism Organization (GNTO)

Marketing Objective: To promote Greece as the ideal post-summer holiday destination to travelers from across the US, the UK and Germany. 

Solution: Daily Secret's Email & Content Marketing

Results: 24% email open rate / 1.354 downloaded travel guides

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Client: Village (Greece)

Marketing Objective: To raise awareness & boost the online booking of tickets for the premiere of "The Hobbit".

Solution: MSN Advertising
Results: 300.000+ unique users reached / 73.94% video start rate

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Client: IKEA (Bulgaria)

Marketing Objective: Looking for a fresh way to reach & further motivate its audience about its new catalogue.

Solution: Samsung Smart TV Ad Hub
Results: 57.38% video completion rate / 0.525% click-through-rate

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Client: MasterCard (Hungary)

Marketing Objective: To engage with you young clients and remind them why it is beneficial to be using their PayPass cards.

Solution: Facebook's Premium & Marketplace Ads
Results: 2.000.000+ Facebook users reached / 270% increase in MasterCard PayPass usage in Festivals

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Client: Piraeus Bank (Hellas)

Marketing Objective: To communicate its new corporate identity online, while  communicatying a consistent image across all media.

Solution: Skype's Masthead expandable 650x340 banner
Results: 500.000+ unique users reached / 31.64% interaction rate

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Client: Microsoft (CE Europe)

Marketing Objective: To promote its products, while building its audience in 8 CE Europe markets.

Solution: Influential Creativity on Facebook
Results: 36% growth in Facebook fan base/ 23.000+ unique users visited Microsoft's eCorners.

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Client: Wind Hellas
Marketing Objective: To drive strong awareness & generate new contract plans for “W”, its newly launched product.

Solution: Facebook Newsfeed & Log Out Experience
Results: 10% increase in website traffic / +20% boost in new contract plans

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Client: Vodafone (Romania)
Marketing Objective: To raise awareness and encourage participation in Vodafone's new project.

Solution: Skype's "300x250 click-to-full screen" banner
Results: 695.000+ unique users reached

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Client: Vodafone (Greece)
Marketing Objective: To strike out with a campaign so appealing and emotional that the competition wouldn’t dare copy.

Solution: Facebook Newsfeed Reach Block, Log Out Experience & Mobile Target Block
Results: 43% of the greek online population reached / 3.4 greater fan acquisition rate

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Client: Carrefour (Greece)

Marketing Objective: To raise awareness about a special promotional activity and bolster the client's profile as the place for great offers.

Solution: Facebook Log Out Experience
Results: 13.7% of the country population reached / 85.891 clicks to video

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Client: Renault (Greece)

Marketing Objective: Having recently introduced "Captur", Renault wanted to promote its model & create a deeper connection with their target audience.

Solution: Skype Video

Results: 32.76% Video Completion Rate

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Client: L’ Oreal (Bulgaria)
Marketing Objective: To quickly create awareness for a brand new product & maximize engagement with fans on L’ Oreal’s Facebook page.

Solution: Facebook Log Out Experience
Results: Reached 12.5% of the country population / 29.789 video plays & 2.124 comments & likes in 24hrs

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Client: SEAT (Romania)
Marketing Objective: To drive massive reach for the new SEAT Leon, while at the same time foster high engagement through an interactive Facebook application.

Solution: Facebook Log Out Experience
Results: Reached 28% of Romania’s Facebook population / 52.244 video plays in 24hrs

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Client: McDonald’s (Hungary) 
Marketing Objective: To achieve maximum reach among the key audience, as well as increase the traffic to a microsite where fans could interact with the brand.

Solution: Facebook Log Out Experience & Premium Page Post Ads
Results: Reached 17% of the country population / 118.805 interactions / 2.75% average CTR

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Client: Toyota (Bulgaria)

Marketing Objective: To communicate the launch of its Aygo & Yaris models to the right audience.

Solution: Samsung Smart TV Ad Hub

Results: 71.5% & 63.9%% video completion rate

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Client: L’ Oreal Serbia

Marketing Objective: To swiftly build awareness for a new product, gain market share & communicate a consistent message across screens.

Solution: Facebook Log Out Experience
Results: Reached 19.5% of the country population / 48.586 video plays in a single day

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