Content & information are consumed & viewed in an ever changing and evolving environment. Following the proliferation of Internet and the “digitalization” of our daily habits, during the past decade, we are currently witnessing yet another paradigm shift in the way consumers are interacting with media!
This new era is characterized by a multitude of devices & form factors (smartphones, tablets & smart TVs to name a few). The latest consumer trends are exemplified by the rapid growth of the importance that mobility & video have in our daily activities & actions. Several studies & research support this new “reality” and an unprecedented amount of data and information provides the evidence for this digital revolution.
This brand new world calls for a “Multi Screen” approach, to be able to capture all the aspects of the consumer’s activity and select the optimal mix of Media based on their unique features & functionalities. To accomplish that Thinkdigital provides access to all available touchpoints (Display, Mobile, Video) and offers its expertise to allow you to formulate the right “Multi Screen” marketing strategy!