News

Bookmark and Share

Coca-Cola is the first brand to use Shazam in a TV communication campaign in Bulgaria


Sofia,
December 14th, 2015


During Christmas campaign, through their agency ZAC Ltd, Coca-Cola is launching the first TV spots in Bulgaria that are integrating Shazam, the most popular mobile applications around the world, that can identify a song by a simple tap on the mobile screen.


Thereby, Coca-Cola’s fans who are watching TV and use Shazam to discover the song played, will be automatically redirected to xmas.bg, where they are invited to Share the good, by bringing joy to their friends and family, with the help of a hand-made sweater.


The draws on xmas.bg are programmed on 7th, 14th and 21st of December, and Coca-Cola is giving away 40 sweaters per week. Shazam now, and surprise someone for Christmas!


The communication component that involved Shazam into the Coca-Cola TV campaign was implemented with the help of Thinkdigital Bulgaria, part of Thinkdigital Group of Companies.


The main objectives of the campaign are to maximize the reach & engagement of Bulgarian Shazam users and to grow the engagement and the number of the visitors on the campaign website. In Bulgaria there are 1.9M Shazam users, from a total of 4M internet users.


«Thinkdigital is happy to launch Shazam for TV as a service in the market with such an innovative brand as Coca-Cola for best Christmas experience through their agency ZAC Ltd. This is surely, the first of many innovative campaigns that manage to bridge traditional TV advertising and the ever-growing second-screen experience.» - Liza Vasileva, Country Manager Thinkdigital Bulgaria




About Thinkdigital


Launched in 2006, ThinkDigital is the Sales House unit of TDG. It provides advertisers and agencies the services to effectively affect purchase intent and publishers with the solutions to monetize their audience.


ThinkDigital has local presence in 6 European markets in Central & South East Europe and serves clients across the globe. It currently counts more than 70 digital professionals.
 


ThinkDigital is also the Authorized Partner of Facebook, Skype, MSN, Shazam and a big number of popular local publishers in the region. More details are available on
www.thinkdigital.net.