ThinkDigital and Daily Secret have created, in collaboration with the Greek National Tourism Organization (GNTO), a 2-month marketing campaign το inspire travel enthusiasts from the U.S. and Canada to visit Greece.
The selection of these two markets by GNTO reflects the deep trust that global and mobile readers place in Daily Secret to deliver authentic experiences - both in their daily lives and when they travel.
The campaign, which gives emphasis on highly curated content and capitalizes on Daily Secret’s booming penetration in these markets, invites Daily Secret members to discover their “traveler type” through a mini-quiz. Then, based on their answers, they receive a tailored thematic travel guide that comes with an interactive “magic map” and promises an unforgettable vacation in Greece. Each participant is automatically entered into a competition to win an all-expenses-paid trip to the beautiful island of Amorgos.
GNTO aims not only at highlighting all those features that make Greece a unique tourist destination, but also improving the brand image of the country and sparking the interest among Daily Secret subscribers in the U.S. and Canada.
Daily Secret, which recently assigned ThinkDigital as its exclusive advertising representative in Greece, Turkey, Romania, Hungary, Bulgaria and Cyprus, addresses over 1.8 million users around the world, the vast majority of whom are considered trend-setters and are aged 25-44 years old, well-educated, affluent and always connected.
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