Skype has been awarded “Top 3” status as love brand, surpassing household names such as Firefox, BMW, Volvo, Desigual, Porsche, Mercedes-Benz and Apple, according to a new Facebook research by Socialbakers with participants from 133 countries.
More than 280 million people are using Skype to connect with their family, friends and partners every month. It is expected that Skype’s members will surge in the coming months, as, commencing on April 8, Skype will start welcoming users of Windows Live Messenger which is gradually upgrading to Skype.
Skype is particularly popular in Greece and Romania, where Thinkdigital is its official Sales Representative:
- 1.73m users in Greece use Skype with a 38.5% increase in 2012
- 1.3m users in Romania use Skype with a rise of 39.2% in 2012
If you want to find out more on how to effectively incorporate this love brand into your marketing mix, contact us at firstname.lastname@example.org.