Thinkdigital organized the first Facebook Day in Cinema City Arena Plaza on 20. April 2011. Foreign and domestic speakers were presented to professional audience through case studies the impact of Facebook to digital media and ad markets.
More than a website: a platform
Facebook with 3,3 million registered Hungarian user, and with more than 2,1 million daily visitors is the largest Internet-access media in Hungary today. Rearranges surfing habits of millions of users and changes fundamentally the way how advertisers should communicate with their customers. Facebook is more than a website: it’s a platform, where the average user can make his overall Internet activity.
Odysseas Ntotsikas, the international managing director of Thinkdigital opened the series of foreign speakers. In his presentation he highlighted Facebook’s comparability to prime time television shows in reach and also it’s importance in costumer care after purchase. Suzannah Baker, senior adviser of British number one Facebook Preferred Developer iPlatform presented through case studies the potential of creative development and efficiency in Facebook applications. Jiri Voves, the director of Candytech SocialBakers, presented the online efficiency of some brands through retrievable statistics from Facebook.
Hungarian case studies
Alex Szénássy and Péter Muka from Laboratory Ideas was presented the professional background and the complex multifaceted impact of Budapest Bank’s campaign called "Dalbir asks". László Falvay from Young & Rubicam made a talk about the campaign of Bátor Tábor they have run on Facebook. Dani Karányi from Friendly Advertising was presented the Facebook part of “Superhero campaign” by UPC and also the Honda Jazz Mugen Facebook application. The series of Hungarian case studies ended by József Szigetvári from Sanoma Budapest, who detailed the B2B success of Profession.hu’s “Chocolate Factory” application.