Based on the agreement signed, the two companies will join forces on the 1st of July 2012 with the expressed purpose to create a one-stop shop digital media sales house that will combine the local expertise and reach of Q2M with the international strength and audience coverage of the Thinkdigital network.
Odysseas Ntotsikas, Founder & Managing Director of the Thinkdigital Group of Companies: “This partnership marks a milestone of maturity for the Romanian digital advertising market. For advertisers this deal means acceleration in the pace and breadth of digital innovation by combining both companies complementary assets, strengths and resources into a valuable partner with the scale to fuel sustained development in Digital Marketing.”
Adrian Stanescu, Managing Partner Thinkdigital Romania: “Thinkdigital Romania has been known in the market since 2008 as an advertising technology innovator bringing in the Romanian Market unique services such as the Thinkdigital International Network, Mediamind, Windows Live Messenger and most recently Facebook and Skype. With this partnership we are stepping up on the acceleration pedal to help Romanian advertisers fully realize the potential of digital marketing on a local and international scale”
Dragos Stanca, Founder & Managing Partner of Q2M: “The growth of our operations has come to the point where the regional and international coverage is essential to reach the next level of development. Our inventory, local knowledge, together with the international inventory offered by our new partners from Thinkdigital, with Facebook and Skype on top of the list, will create a unique mix for advertisers, media agencies and clients. From 1st of July, Q2M and Thinkdigital’s joined forces will create the biggest ad network in the country, in a market where consolidation is a must”.