It’s produced by key opinion leaders,
but it’s not influential marketing only
It’s audio but it’s not like radio
It’s online but it’s not a digital ad
It’s a combination of all the above
A new breed
Picture this: hundreds of thousands of people on a super stadium waiting for a big concert to start. But, instead of a big artist or band to start playing, a key opinion leader is talking about a very specific topic to this 100% engaged audience who’s there, for her or him only. And… your brand message starts the show only when all the individuals in the audience are asking for that, by pressing the PLAY button.
Through podcasts, brands can reach more engaged listeners and deliver their message through the purest form of native advertising via host-read ads and endorsements Standard ads, similar to radio ads, are also available.