Cherish Every Moment

We witnessed a reduction in the number of spectators attending Romanian movies in cinemas over the last few years. This is why, for ”Octav”, we implement a strategy to help boost the number of people visiting their cinemas.

SOLUTION

We ran a communication campaign on social media, primarily using Facebook. The campaign mixed original content with photo & video ad formats, targeting specific audiences, with interests in cinema and activities relating to ‘going out’.

Results