It’s produced by key opinion leaders
but it’s not influential marketing only
It’s audio but it’s not like radio
It’s online but it’s not a digital ad
It’s a combination of all the above
It’s a new breed
Picture this: hundreds of thousands of people on a super stadium waiting for a big concert to start. But, instead of a big artist or band to start playing, a key opinion leader is talking about a very specific topic to this 100% engaged audience who’s there, for her or him only. And… your brand message starts the show only when all the individuals in the audience are asking for that, by pressing the PLAY button.
Through the podcasts we want to help brands to reach more affluent, engaged listeners and deliver the brand message through the purest form of native advertising in a format that is economical and repeatable for brand lift as well as direct response campaigns.