Simply Irresistible

Convincing tens of thousands of people to pay an above-average ticket price in a market over-crowded with festivals and free events – now how’s that for a challenge?

SOLUTION

When you deal with a super production and an incredible cast, there can only be one solution: promotion through a media-mix that addresses an audience as large and diverse as possible.

The digital campaign followed a two-horse race: awareness and performance. Local news, entertainment & lifestyle websites in the Think Digital portfolio, as well as other media partners, took over the event, while the performance campaign focused on selling tickets through Facebook and Google.

Results