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Turn Up the Volume of Nature

Protect nature and endangered animals in the European Union. Inspire and mobilize thousands of people across Europe to take action and ask their national minister to not change the directives but ensure a better implementation.

SOLUTION

Going from the urban noise and stressful urban lifestyle to the relaxed and laid-back nature-inspired life is something we all dream of. So, we thought we should turn up the volume of nature!

We created a virtual tool where people couldn’t only hear and download relaxing sounds of nature but were able to use it to compose their own song by choosing different nature sounds. We made it so that every user could send their own song to their local environment minister as a reminder to take action.

Results

Reach

1M

People reached

+350000

People landed on LP

Engagement

+60000

Songs were sent to European Environment Ministers

+300

Hours of nature music was created

Conversion

0.8%

Clickthrough Rate

Campaign Duration

1 month

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