You Only Need a Selfie

Young people and cinema lovers usually choose foreign movie productions when it comes to their cinematic options, because the local ones are overlooked and underestimated.

When Zazu Film launched #Selfie69, a Romanian comedy, our brief was to deliver a media and creative campaign strong enough to determine people to go and see the movie.

SOLUTION

In order to amplify the launch, we used a great number of channels (Facebook, Youtube, Google, Mediafax Group properties in our portfolio, International Programmatic Buying, Instagram) and a large number of formats (display banners, video pre-rolls, FB ads, newsletters).

We’ve targeted a young and middle aged audience (13-34) from specific cities across the country, ensuring that the audience is not only aware of the movie, but also knows the cinema schedule in each and every location.

Results