As a result of this decision, clients currently receiving data and performance marketing services from Thinkdigital’s portfolio will directly benefit from the advanced expertise and experience of Data Revolt‘s over 50 specialists.
The employees and collaborators of the two companies will team up with the goal of full integration by the end of this year.
“The digital media and marketing market is constantly changing, and it’s important for each key player to define their place, role, and expertise. The time when companies could offer anything as long as there was a budget is over.
Therefore, Thinkdigital is refocusing on our main area of expertise: strengthening our position as a digital advertising network that creates unique digital media products in the super-premium space, such as in-game advertising, podcasting, and exclusive publishing networks. We’re also developing new offerings in this area.
Clients who focus on direct sales through global platforms require a different kind of specialization, setup, and team with a 100% focus on this business area”, explained Dragoș Stanca, Thinkdigital’s majority shareholder in Romania.
“We’re delighted to have partnered with Data Revolt, a company with advanced expertise in the field. This collaboration gives us the confidence that our clients who prioritize digital marketing based on performance and direct sales will benefit from enhanced services,” added Cristina Cucuiu, partner, and general manager of Thinkdigital Romania.
“We are pleased to have established a mutually beneficial partnership with our colleagues at Thinkdigital. The efforts of Data Revolt, which has experienced accelerated growth in the past five years, are now validated by a well-known player who has decided to entrust its portfolio of clients to our specialists,” said Cosmin Nastasă, co-founder of Data Revolt.
“I’m confident that the synergy between the two companies will reflect in the benefits brought to our clients in Romania and beyond,” added Bogdan Zaharia, co-founder of Data Revolt.
_THINKDIGITAL has been present in Romania for over 15 years as part of the TDG holding group of companies, being the online media regional sales house of the group, that covers the entire Central and Southeast European region from Bucharest.
TDG companies employ over 250 employees in offices in Europe, MENA and LATAM. Other TDG majority investments include Project Agora (Media Technology), Tailwind (Marketing Technology Consultancy), and Forestview (Commerce Agency).
_DATA REVOLT is an award-winning data marketing agency with offices in Romania and Switzerland, specialized in interpreting and using business data in performance/media campaigns, ranked among the top 3 performance marketing agencies in Romania.
Founded in 2018 by professionals with 18 years of experience in digital, the agency currently relies on a team of over 60 senior specialists in performance and programmatic, analytics, SEO, content marketing, UX/UI/design, marketing automation, e-commerce/communication, platform development, and martech.