Regional media and digital communications company Thinkdigital signed a new partnership with the hit social media platform of the moment, TikTok.
Subsequently to this new (not exclusive) partnership, collaborating agencies and clients of Thinkdigital in Romania will access directly all advertising formats and advanced solutions provided by the social network, which has in Romania over 4.5 milions users monthly, of which 2.6 millions users join TikTok daily.
The company also launched an integrated training package, together with Upgrade 100, the digital transformation platform –> presentations are available here, for free, in Romanian.
“This new partnership with Bytedance, one of the new major international digital players, opens for us a gateway to audiences that are less accessible for the local websites and the already acknowledged social media platforms. It’s an opportunity for our entire network of business partners, clients and collaborators to join a new media ecosystem. Even if it’s mostly dominated by young people, TikTok has in Romania the most mature audience worldwide, which means that the public has been waiting for this kind of new social media format, delivering mostly entertainment”, says Cristina Cucuiu, Thinkdigital general manager and partner.
Thinkdigital is a digital media powerhouse, part of the TDG international. Besides being a Facebook Marketing Partner and Google Partner, the company is the advertising rep of TripAdvisor and a regional partner for Euronews, but also operator of an important premium local website network, with advanced expertise in operating the SATI DMP.
Respecting its tradition of launching new advertising digital products before they become mainstream, Thinkdigital also offers its clients and partner agencies starting 2020, the first podcasting / digital audio advertising network in Romania.
TDG has a team of over 200 in several European and MENA countrie (Middle East and Northern Africa), and is also including 3 other companies: Project Agora (programmatic advertising), Tailwind (adtech / martech) and Forestview (performance marketing).